Website Design Cost in Auckland (2025): The Complete Guide to Prices & Packages
Updated: October 2025 • Currency: NZD • GST: Prices below are ex-GST unless stated.
Thinking about a new website and wondering what it should really cost in Auckland? This guide breaks down actual price ranges, what drives them up or down, and how to choose the right package without overpaying. Whether you’re a startup, tradie, clinic, café, or a growing ecommerce brand, you’ll find transparent, no-fluff answers here.
| Website Type | What You Get | Typical Price Range (ex-GST) | Build Time (typical) |
|---|---|---|---|
| One-Page / Starter | Single scroll page, sections for services/about/contact, basic SEO | $1,200 – $2,000 | 1–2 weeks |
| Business (5–7 pages) | Home, Services, About, Blog, Contact, on-page SEO, forms, analytics | $2,500 – $5,000 | 2–4 weeks |
| Ecommerce (Shopify / WooCommerce) | Product setup, payments, shipping/tax, cart/checkout, tracking | $5,000 – $12,000 | 3–6 weeks |
| Advanced / Custom | Complex UX, integrations (CRM/ERP), bookings, memberships, API work | $8,000 – $25,000+ | 6–12 weeks |
These are Auckland market averages as of October 2025. Your quote will vary based on scope, content readiness, and integrations.
👉 Scope & Pages
More page layouts = more design, copy and QA. (e.g., 5 vs 20 pages).
👉 Platform Choice
✔WordPress (with or without WooCommerce): flexible, plugin-rich, needs care for speed/security.
✔Shopify: stable ecommerce, app fees may add up.
✔Webflow: design-led, great for content & animations.
✔Squarespace: simple, best for portfolios/basic sites.
👉Design Complexity
Custom UI, illustrations, micro-animations and advanced interactions increase effort.
👉Content Readiness
If you supply approved copy & images, cost drops. If we create copywriting, photography, video, cost rises.
👉Features & Integrations
Bookings, memberships, gated content, multi-language, CRM (HubSpot/Zoho), payment/shipping logic, custom product builders.
👉SEO & Performance
Technical SEO, Core Web Vitals, structured data, redirects and accessibility (WCAG) take focused time — worth it.
👉Compliance & Governance
Privacy policy, cookie consent, accessibility, legal copy.
👉Timeline
Rush timelines often add 15–30% as a priority fee.
| Item | Starter | Business | Ecommerce | Notes |
|---|---|---|---|---|
| Discovery & Strategy | $150–$400 | $400–$900 | $700–$1,500 | Goals, personas, site map, success metrics |
| UX/Wireframes | $200–$600 | $500–$1,200 | $800–$2,000 | Layout & content hierarchy |
| Visual Design (UI) | $300–$900 | $900–$2,000 | $1,500–$3,500 | Brand, components, responsive |
| Development (Build) | $500–$1,000 | $1,200–$2,500 | $2,500–$6,000 | CMS setup, theme/components |
| Ecommerce Setup | – | – | $1,000–$3,000 | Products, tax, shipping, payments |
| Content Entry & QA | $150–$400 | $400–$900 | $600–$1,500 | Upload, formatting, accessibility |
| On-Page SEO & Tracking | $150–$350 | $300–$700 | $500–$1,200 | Meta, schema, GA4/Tags, 301s |
| Project Mgmt & Training | $150–$300 | $300–$600 | $500–$900 | Reviews, handover, training |
Copywriting, photography, custom illustration and 3rd-party app fees are usually separate (see “Hidden/Optional Costs” below).
| Option | Typical Hourly | Best For | Watchouts |
|---|---|---|---|
| Freelancer | $80–$150/hr | Small sites, quick turnarounds | Single point of failure, limited breadth |
| Boutique Agency | $120–$200/hr | SMB sites, ecommerce, SEO + design | Balance of speed & depth |
| Larger Agency | $160–$250+/hr | Complex builds, enterprise integrations | Highest overhead, longer timelines |
Many clients prefer fixed-price packages for predictability; custom scope can mix fixed + hourly for specific features.
✔WordPress (Business sites): $2,500–$5,000 typical; WooCommerce adds $1,500–$4,000+.
✔Shopify (Ecommerce): $5,000–$12,000 typical build; plus apps ($0–$300+/mo) depending on features.
✔Webflow (Content/SaaS marketing): $3,000–$8,000; hosting via Webflow plans.
✔Squarespace (Basic): $1,200–$2,500; great for simple brochure or portfolios.
✔Domain & Hosting: $20–$60/mo (managed WP), Webflow/Shopify/Squarespace on their plans.
✔Premium Themes/Plugins/Apps: $50–$500 one-off, or $10–$60/mo each.
✔Payment Fees: 1.5–3% gateway fees (Stripe/PayPal/Shopify Payments).
✔Copywriting: $200–$1,500+ depending on pages & research.
✔Photography/Video: $300–$2,000+ (shoot + editing) or stock licenses ($10–$200).
✔Multi-Language: $500–$2,000+ for setup + translation effort.
✔Accessibility (WCAG) Remediation: $300–$2,000+ depending on scope.
✔Bookings/Membership/Configurator: Often custom — allow $800–$4,000.
| Service | Typical Monthly | Why it Matters |
|---|---|---|
| Maintenance & Security | $50–$200+/mo | Updates, backups, uptime, patches |
| Hosting / Platform | $20–$80+/mo | Speed & reliability |
| SEO Retainer | $600–$2,500+/mo | Ranking growth, content, links |
| Ads Management (Optional) | $500–$2,000+/mo | Campaigns for leads & sales |
| Content/Blog Production | $300–$1,500+/mo | New pages/posts keep growth compounding |
TCO (Total Cost of Ownership) matters more than sticker price. A $3,000 site + $0 maintenance can cost you more in lost leads than a $5,000 site with proper care.
(Adjust to match your brand’s exact inclusions. Numbers align with market expectations and your earlier landing page messaging.)
✔ Single scroll page: hero, services, about, testimonials, contact/map
✔ Mobile responsive, basic on-page SEO, contact form, analytics
✔ Launch in 1–2 weeks
✔ Best for: new businesses needing a credible footprint fast
✔Home, Services, About, Blog, Contact (+ extra page variants)
✔On-page SEO, performance pass, lead forms, privacy & cookie basics
✔GA4/Tag Manager, CRM form integrations (where needed)
✔Launch in 2–4 weeks
✔Product catalogue setup, payments, shipping/tax, discount codes
✔Conversion tracking (Meta/Google), abandoned cart email basics
✔ Speed & SEO best practices, training & handover
✔Launch in 3–6 weeks
Popular add-ons: copywriting, brand refresh, product photos, booking system, membership, multi-language, advanced SEO.
Note: App/subscription costs (Shopify apps, advanced plugins) are billed separately.
Tradie One-Pager (WordPress)
✔One page + 2 anchors, 5 gallery images, contact form, GBP link
✔ $1,450 build + $39/mo managed hosting/updates
Clinic Website (6 pages, Webflow)
✔Custom design, service pages, blog, schema, booking link, copy polish
✔$3,950 build + $79/mo care plan
DTC Ecommerce (Shopify, 30 SKUs)
✔Theme customisation, payments, shipping zones, email capture, UTM tracking
✔$7,900 build + $99/mo care + apps (~$30–$120/mo)
✔Phase your build: Launch the essentials; queue advanced features for Phase 2.
✔Come content-ready: Provide approved copy and brand assets.
✔Use proven components: Avoid novelty for mission-critical UI.
✔Pick the right platform: Don’t pay for flexibility you won’t use.
✔Keep app creep in check: Each app adds cost and performance overhead.
✔ What pages and unique layouts are included?
✔ How are Core Web Vitals and on-page SEO handled?
✔Are redirects and tracking (GA4/Tag Manager) included?
✔What’s the revision process? How many rounds?
✔What’s included in post-launch support and for how long?
✔Any recurring plugin/app fees I should expect?
✔How do you handle accessibility and privacy requirements?
Q1. What’s a fair price for a small business website in Auckland?
Most SMB sites land between $2,500 and $5,000 ex-GST, depending on pages and features.
Q2. Why do quotes vary so much?
Scope, platform, content readiness, custom design, and integrations change the hours required — hence the price.
Q3. Is Shopify more expensive than WordPress?
Not always upfront, but Shopify apps can add monthly costs. WordPress has lower SaaS fees but needs care for speed/security.
Q4. Do you include SEO in the price?
A good build should include technical & on-page SEO. Ongoing SEO (content, links, CRO) is a separate retainer.
Q5. Can you migrate my old site without losing rankings?
Yes—if done correctly with URL mapping, 301s, schema, and speed improvements.
Q6. How long will my website take?
Starter: 1–2 weeks; Business: 2–4 weeks; Ecommerce: 3–6 weeks, assuming content is ready.
Q7. Do I need a maintenance plan?
Highly recommended. Updates/backups/security keep your site fast, safe, and earning.
Q8. Do prices include GST?
Unless stated, the prices in this article are ex-GST.
Want a clear, fixed quote with no surprises?
Book a free 30-minute consult or send your brief and we’ll price exactly what you need — nothing you don’t.
✅ Core Web Vitals & SEO included
✅ Transparent scope & timelines
✅ Post-launch support & growth options
Part of what makes us the Website Designer expert team that we are is our ability to remain agile and adapt to industries of all kinds.
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Disclaimer: ⭐ All prices are for reference only. The final cost depends on your exact requirements, features, design preferences, and project complexity. Customizations or additional functionality may increase pricing. Final quotation will be shared after detailed discussion.